Work With Me
I help founders ship faster and avoid the mistakes I made. Below: how I work, who I’m best for, and how to get a meeting.
Y Combinator W18 — sold SwipeHouse
Microsoft Copilot Founding team · 0 → 100M MAU
Harvard Sociology & CSForbes 30 Under 30HBS Field X/Y MentorPioneer Fund LP & Venture Partner How I work with founders
Four ways in. Pick the one that fits where you are — or ask if you’re not sure.
1:1 founder strategy session
90 minutes · video or in-personA single deep session on whatever is most in your way. Most useful for seed-stage founders facing a specific fork: should we pivot, how do we get to PMF, which fundraise path, GTM choice.
- Pre-seed and seed founders
- A specific decision with a clear deadline
- Founders who want unfiltered feedback fast
- Open-ended brainstorming
- Late-stage growth scaling problems
Monthly advising relationship
Ongoing · ~monthly cadence · async by defaultRecurring advisor seat with a small number of companies at a time. We work through what’s in front of you each month, I make warm intros from my network (YC, MSFT, investors), and I’m on call for the hard moments between calls.
- Seed → Series A companies
- Founders who want a long-term thinking partner
- AI, consumer, or creator-economy focus
- Companies that need a full-time fractional exec
Board roles
Formal board seat or observer · select companies onlyFor companies where the fit is exceptional and where I can materially help with product, AI strategy, or consumer / creator-economy distribution. I take a small number of board roles a year and treat them like jobs.
- Funded companies with a real board structure
- Strong existing investors / founders
- Pre-product companies — start with a session instead
Angel investment
Check size varies · separate from advisingI write personal angel checks in AI, healthcare, robotics, compliance, and consumer products that solve real pain. Also a Venture Partner at Pioneer Fund (Brex, Vanta, Snackpass, Boom).
- Pre-seed and seed rounds
- Founders open to advisory equity in addition to the check
- Companies outside my circle of competence
Fees: let’s talk. I scale based on stage and engagement. I keep a few slots open each quarter for mission-aligned nonprofits at no cost.
How I think about advising
Direct, not gentle
My time is the time you don’t have. I will tell you what I actually think — including when I think you’re wrong. Founders consistently say this is the most useful part of working with me.
Pattern matching, not theory
I’ve built and shipped (and failed) ~50 products and one acquired company. The advice comes from scars, not slide decks.
Distribution > everything
In consumer + AI, the product matters but distribution is what kills you. Most of my advising hours go to GTM, growth loops, and creator/community-led distribution.
What founders say
Proof my takes aren’t lukewarm.
An extremely knowledgeable consultant who thinks outside the box. He's a fast learner so you don't waste any time having him come up to speed on your products or situation. He's effective at thinking about the near term and long term problems — and will give great advice on each.
By far one of our most helpful conversations. Luke created an environment in which we could be honest about our challenges. He helped us think outside the box on our model and distribution strategy and land on tactical next steps.
Luke provided incredible feedback and was very generous with his time. I appreciated how he was very direct — it's very hard to get unfiltered and constructive feedback as a founder.
A great person to run your ideas and thoughts by. Being a successful founder, he can save weeks if not months of trying things out and give you advice on what will and won't work.
Engaging with Luke was an exceptional experience. He combined deep knowledge with genuine warmth. His insights into different strategies and his rationale for recommending a specific path were incredibly valuable — bringing clarity to my plans.
His experience was insightful and a big help in evaluating and adjusting our game plan. The conversation inspired us to commit more time to business functions and fortify our weak areas.
Hugely insightful with the growth phase of a company — as he has been there before.
Luke gave practical advice on how I can test my business idea and what metrics I should focus on. I learned so much from his successful entrepreneurship journey.
Get in touch
Easiest path: message me on LinkedIn with what you’re building, what stage you’re at, and what you’d want to work on. I try to respond to everyone.